Who Your Ideal Customer Is, And How To Reach Them - with Zuzana Dobro
Business Mastermind Podcast
English - August 09, 2020 23:00 - 45 minutes - 41.9 MB - ★★★★ - 8 ratingsCareers Business Investing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Zuzana Dobro is a specialist in helping businesses define and reach their ideal customers. In this week's impactful conversation, Zuzana discusses her business journey, and talks about why many businesses need to first focus on who, rather than how!
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KEY TAKEAWAYS
Creating a business and giving it shape and purpose, is much the same as creating a drawing from scratch. We design and consider each stroke of the pencil.Far too many businesses focus on strategies and action plans, without knowing who they are aiming those strategies at. The heart of every conversation in business, should be the person we are trying to reach. After every decision or question, we must ask ourselves how it will impact those we are trying to reach.People make decisions based on feelings, and then subsequently use logic to justify their reasons. It is our job to appeal to the feelings of our customer, and back up their logic with value.BEST MOMENTS
‘Essentially you're a problem solver, you just have a different label'
‘I'm not a big fan of giving labels to things'
‘If you don't have a customer, then you're living in a fantasy world'
'There should be a connection, otherwise why would someone come to you for help?'
VALUABLE RESOURCES
The Business Mastermind Podcast
The Who Method - https://thewhomethod.com/who-waiting-a
Zuzana Dobro - https://zuzanadobro.com
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership
Development, Team Development & Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
CONTACT METHOD
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