Serial Entrepreneur Dan Murray-Serter on his new venture "heights" bringing you nutrition for the brain
Business Mastermind Podcast
English - September 01, 2019 23:00 - 1 hour - 71.1 MB - ★★★★ - 8 ratingsCareers Business Investing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
‘Looking after yourself is surprisingly difficult'
Gavin is in conversation with Dan Murray Serter, Creator of ‘Dawn', podcaster and cat lover.
He is an entrepreneur who has always pushed the boundaries and in this engaging episode he shares candidly the experiences and challenges that resulted in the creation of ‘Your Heights' and their mission to ‘elevate their tribe to achieve 1 million meaningful goals'
Dan's journey is full of very different experiences but the community is at its heart, listen in and find out why how you should be part of this tribe.
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KEY TAKEAWAYS
The Beginning
My early experiences taught me that I needed a business partner to balance my creativity
I had a big student database and we used that to launch a daily deal for students.
As 2 guys we set up a company that was a success from day one with the first deal but we learnt that in the industry the expectations and reality are very different.
We learnt that we worked well together and that we wanted to work together and we had money in the bank.
It was a success because we were able to call it quits rather than be run into the ground.
Grabble
My business partner is very good at spotting trends and out next venture was ‘Grabble' a social fashion platform. We curated the best of fashion in the UK and put it in an APP as personalised feed updated every day.
It was the intersection of social, digital, mobile and personalisation. We quickly accrued a huge amount of credibility but monetisation was impossible, ultimately it imploded.
I ended my twenties having been on an amazing journey, meeting great people but unable to make the business work.
Dawn & Your Heights
The idea that you could eat for your brain first fascinated me, there is no logical negative to prioritizing your brain health.
It's so logical, your mind is part of your brain, you are looking after your mental health.
It makes sense that if you nourish your brain properly you will be able to alleviate symptoms
We want to build a holistic brand for the brain providing good health for the brain everyday
Taking high quality supplements is an option if you are unable to meet the nutritional needs of your brain through your main diet and our first product is a multi-vitamin for the brain currently only available to our subscribers.
We will be exclusively direct to the customer. Our plan is to help the individual to achieve want they want, achieve their goals through a continued relationship, this defines and is our crucial point of differentiation.
We want people to start the day right and think about themselves on a daily basis.
Our mission is to elevate our tribe to achieve 1 million meaningful goals.
BEST MOMENTS
‘You are applying your creativity to providing things that can help people right now'
‘Science is massively underrated'
‘The ability to put something creative into the world every day fulfils the need I have'
‘Compound improvements are what create change for people and I would love for Your Heights to be a part of that for people'
VALUABLE RESOURCES
The Business Mastermind Podcast
Dan Murray Serter, Growth Mindset Podcast
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.
CONTACT METHOD
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