Series 5, Episode 1: How to diversify products and remain innovative in a crisis
Business Link Pacific Podcast
English - April 05, 2021 22:00 - 32 minutes - 22.5 MBEntrepreneurship Business Management business sme small business owner quality advice business advice business opportunities entrepreneur pacific growing enterprise economy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why gender equality and social inclusion is important for business
Air Rarotonga was severely impacted when the Covid-19 crisis began in March 2020 with flights grounded and tourism at a standstill. With a goal to keep staff on the books (at reduced hours) and the business afloat, Anand Raj, CFO for Air Rarotonga began the process of diversifying the business through an innovative business strategy.
In this podcast, we talk to Anand about Air Rarotonga's journey over the past year and why it is important to diversify product offerings in order to maintain a strong business model.