Melissa Proctor - CMO of Atlanta Hawks

Business Leadership Series

English - November 01, 2020 00:00 - 22 minutes - 30.7 MB - ★★★★★ - 122 ratings
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In this episode Derek talks with Melissa Proctor, Executive Vice President & CMO of the Atlanta Hawks. Melissa, the author of the new book “From Ball Girl to CMO”, shares her inspiring personal story and recipes for ongoing success.

Biography
Melissa Proctor began her NBA experience in highschool as the first ball girl for the Miami Heat. After highschool, she attended Wake Forest University where she got her Bachelor’s degree in communications and her masters degree in design studies/branding from Central Saint Martins College of Art and Design at The London Institute. After obtaining her degree, she went on to work for Turner Broadcasting System, Inc. serving in senior brand development and strategy leadership positions. Proctor was with Turner for 9 years before moving on to the Atlanta Hawks as VP of brand strategy. She quickly made her way up and is now the executive vice president and chief marketing officer.

Order Melissa’s new book here: https://melissamproctor.com/