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Fanocrocy with David Meerman Scott
Business Leadership Series
English - February 16, 2020 20:15 - 20 minutes - 28.3 MB - ★★★★★ - 122 ratingsBusiness business leadership entrepreneur marketing advertising consulting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Derek talks with marketing guru David Meerman Scott about his new book "Fanocrocy: Turning Fans into Customers and Customers into Fans". David answers questions such as how does a brand create fandom? And once it has die-hard fans, how does it channel their energy into growth for the organization? That's where FANOCROCY comes in.
Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.
David is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR."
Learn more at: https://www.davidmeermanscott.com/books/fanocracy