In this new digital age, many people believe that spamming inboxes is the way to market their company. Many companies have made the switch to digit marketing, and have forgotten the tried and true ways to market and build relationships. The spamming of inboxes has diluted it effectiveness, and is ruining the the relationship between the company and the client. Bill Troy shows how to merge the old school relationship mentality, and bring it to the digital age to improve your marketing results.