Business Is Boring artwork

How Albert Cho went from IG influencer to Ponsonby restaurateur

Business Is Boring

English - April 01, 2024 16:00 - 51 minutes - ★★★★★ - 7 ratings
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Albert Cho burst onto Aotearoa’s food scene in 2017 with Eat Lit Food, an Instagram account that dishes out forthright (and often profane) food reviews to an ever-expanding audience. What started as an attempt to redefine a problematic relationship with food quickly grew into a fully fledged career as an influencer, critic and writer. Last year, with the help of David Lee’s Namu Group, he opened Tobi on Ponsonby Road to rave reviews. Albert joins us for a candid chat about the origins of Eat Lit Food, and the journey to opening his first restaurant.
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Albert Cho burst onto Aotearoa’s food scene in 2017 with Eat Lit Food, an Instagram account that dishes out forthright (and often profane) food reviews to an ever-expanding audience. What started as an attempt to redefine a problematic relationship with food quickly grew into a fully fledged career as an influencer, critic and writer. Last year, with the help of David Lee’s Namu Group, he opened Tobi on Ponsonby Road to rave reviews. Albert joins us for a candid chat about the origins of Eat Lit Food, and the journey to opening his first restaurant.

Learn more about your ad choices. Visit megaphone.fm/adchoices