Keeping a consistent look for your brand is a very important piece in building brand loyalty and recognition. For those of us that work in marketing, this is an obvious statement that drives 100% of our style and branding decisions. If you run a company and don’t have a style guide for your business, your marketing probably needs a lot of help. Let’s tackle this head-on.

Related Article on BrandShouter.com:
https://www.brandshouter.com/importance-style-guide/