About James:

James Cerbie is the founder and head coach at Rebel Performance, a modern strength and conditioning company dedicated to forging Apex Athletes and developing world-class coaches. He considers himself an educated meathead and decided to walk away from a Ph.D. in integrative physiology when he realized his true passion in life is coaching other humans.

If he's not coaching, lifting, or reading a book, he can be found roaming the mountains with his beautiful wife and overly spoiled fur baby.

In this episode, Michael spoke with James about:
The Pros and the cons of labeling your members as athletes How you as an owner can avoid being the bottleneck to your company’s growth The power of delegating Strategies and tactics for adding value