How to Use Comedy to Drive Brand Awareness, With Shelby Dash & Kristina Clifford

There’s no better “attention grabber” than a laugh. And when it comes to your branded video content, you want all the attention you can get! Content is currency and if your content sucks, well you probably aren’t making much money. Entering from stage left…comedic actresses turned screenwriters and video producers, Shelby Dash and Kristina Clifford. […]

The post How to Use Comedy to Drive Brand Awareness, With Shelby Dash & Kristina Clifford first appeared on Business Creators Radio Show with Adam Hommey.

There’s no better “attention grabber” than a laugh. And when it comes to your branded video content, you want all the attention you can get!

Content is currency and if your content sucks, well you probably aren’t making much money.

Entering from stage left…comedic actresses turned screenwriters and video producers, Shelby Dash and Kristina Clifford. When the reality of the entertainment industry slapped them in the faces, they began making comedy videos for fun.

Even though they tripped over their own feet (maybe on purpose) those videos got attention. Today they make videos for companies that get attention, views, and sales.

“You know that cliche saying about how the journey is better than the destination? I feel like that has been the lesson for us. As long as we’re making ourselves laugh, while being one hundred percent authentic, we’re guaranteed to make something worth watching.”

Joining Adam, this delightful duo gives us the dish on:

Why comedy is an important tool in video marketing
How to use comedy to drive brand awareness
The creative process, how to brainstorm video ads
And so much more!

Life is too short to be dull. Listen to this episode and learn how to liven up your marketing!

The post How to Use Comedy to Drive Brand Awareness, With Shelby Dash & Kristina Clifford first appeared on Business Creators Radio Show with Adam Hommey.