Two Cars

This simple hypothetical illustrates that group decision-making will consistently produce better decisions than individual decision-making. Business decisions, whether they be strategic or operational, are more complex than the decisions made in the hypothetical, and it is much more important that group-decision making be an ingrained part of the process of making decisions. The decision-making process should involve establishing adequate time for making the decision and a method of accumulating the appropriate information needed for an informed decision, but the most important element is that the decision involves a group of people knowledgeable about the issue and affected by the issue.