The Future of Marketing with Bonin Bough

Business Class

English - September 02, 2019 10:00 - 1 hour - 84.3 MB - ★★★★★ - 35 ratings
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Previous Episode: Building an Empire of Gratitude with Hospitality King Paul Evans

Next Episode: What NASCAR Drivers Can Teach Us About Success

This week on Business Class, I sit down with marketing guru and investor Bonin Bough. Bonin has quietly been behind some of the most successful brand campaigns of the last decade.

One of the youngest C-suite executives in Fortune 50 history, and former Chief Media & eCommerce Office at Mondelēz International (formerly Kraft Foods), Bonin spearheaded some of the first marketing programs across early iterations of Facebook, Twitter, and Youtube.

My conversation with dives deep into not only his innovative brand work, but how to creatively disrupt the marketing landscape to grab user attention. We chat about everything from creating viral tweet campaigns to remixing Oreos, to creating a TV show with LeBron James.

We also chat about where consumers are focusing their attention right now, and why Bonin’s new book Text Me. A lot to unpack in this one for anyone interested in the future or marketing, and captivating consumer habits. Let’s get into it!