Busterbox.com - Gary Redmond
eCommerce Insiders: The Journey To Success
English - May 14, 2024 12:00 - 48 minutes - 33.5 MB - ★★★★★ - 3 ratingsEntrepreneurship Business Marketing ecommerce entrepreneurs entrepreneurship business owners business start up business start up Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Gary Redmond, co-founder of BusterBox.com, shares his journey to success in the subscription e-commerce industry. The conversation covers topics such as choosing the subscription model, financial considerations and key performance indicators, the history and challenges of Buster Box, the fulfillment and manufacturing process, customization and personalization, data aggregation and analysis, and using direct mail for customer retention.
Gary shares insights on customer churn and reactivation strategies, tracking reactivation campaigns, customer acquisition costs, creating a strong brand and vision, GDPR and privacy constraints, the evolution of the subscription model, maximizing returns from customers, creating irresistible offers, manufacturing in China, and building a sellable business.
BusterBox.com