Mastering LinkedIn - Boost Your Business Buying Strategies

Mastering LinkedIn: Boost Your Business Buying Strategies

In this podcast, Jonathan Jay invites LinkedIn expert, Andrew Grill, to share his insights on how to use LinkedIn more effectively, especially for individuals interested in buying businesses. Topics covered include developing online credibility through LinkedIn, improving profiles for greater visibility, using LinkedIn analytics, understanding the LinkedIn algorithm, and exploring various LinkedIn tools. Grill also introduces the 'LinkedIn Social Selling Index' and provides actionable tips for better networking and content sharing on LinkedIn.

00:35 Introduction and Welcome
00:47 The Importance of LinkedIn Profile for Business Buyers
01:19 Guest Speaker Introduction: Andrew Grill
01:41 Andrew's Early Experiences with Technology
02:21 Andrew's Background in Small Business
02:47 The Power of LinkedIn for Business
03:03 Andrew's Journey with LinkedIn
03:47 The Impact of LinkedIn on Andrew's Business
04:01 The Changing Landscape of B2B Selling
05:02 The Importance of Digital First Impressions
05:34 How to Google Yourself Effectively
06:56 The Anatomy of a LinkedIn Page
11:34 The Importance of LinkedIn Activity
15:39 Understanding LinkedIn Public URL and Profile Visibility
19:48 The Difference Between Following and Connecting on LinkedIn
20:40 The Importance of Adding a Note When Connecting on LinkedIn
21:44 Understanding LinkedIn on Desktop and Mobile
22:08 The Importance of Personalizing LinkedIn Connections
22:18 LinkedIn as a Platform for Business Content
22:58 Overcoming Writer's Block on LinkedIn
23:07 Using LinkedIn as a Content Laboratory
23:46 Creating Engaging Content on LinkedIn
27:22 Understanding LinkedIn's Algorithm
32:14 Tips for Creating Great Content on LinkedIn
33:00 Understanding LinkedIn's Social Selling Index (SSI)
34:19 Using LinkedIn's QR Code Feature
35:09 Posting Consistently on LinkedIn
38:04 Actionable Steps to Improve Your LinkedIn Presence

Resources

Buying a business is only the start, which is why we are now teaching what happens next on the Mastermind program. Now, if you've already bought a business, you should be part of my Inner Circle group where we discuss raising capital, integration management, and exiting. Email Maria on [email protected] for more information. 

If you are looking for a lawyer in the UK to help you get the deal over the line, then use my own lawyer, John Andrews. You can phone his office at (0345) 2412494 or email him at [email protected].

If you would like to take the next step to learn the best ways of buying a business, without risking your own cash, you can access my free training at:
www.dealmakerspodcast.co.uk

Watch my Webinar Training Video:
https://www.dealmakerspodcast.co.uk

You can also request a free copy of my book at:
https://www.thedealmakersacademy.com/free-book-giveaway/

If you want to jump straight to my live Zoom FastTrack course, please go to:
https://www.thedealmakersacademy.com/fast 

Connect with Jonathan Jay at:
Website: https://www.thedealmakersacademy.com/
LinkedIn: https://www.linkedin.com/in/jonathan-jay-3556b230/
YouTube: https://www.youtube.com/c/TheDealmakersAcademy