Mats Lindstrom: Ducati Motorcycles President Japan
Now and Zen Japan
English - December 10, 2021 00:00 - 42 minutes - 29.5 MBManagement Business Society & Culture Personal Journals japan japanese business hospitality japan stories japan business japan podcast japanese culture working in japan life in japan living in japan Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
It's time to get your motor running and head out to the highway. This episode I speak with the president of Ducati Japan Mr. Mats Lindstrom. You do not need to be a "bike guy" or a "gear-head" to enjoy this conversation with Mats. We chat about "Empowerment" in Japan, his unique strategy and reasons for conducting management meetings in English, and his biggest takeaways from days at IKEA when he arrived in Japan to set up the first stores in 2005. Of course we also talk about the bike business, specifically how he differentiates Ducati from the established domestic brands, why Ducati owners are known for their loyalty and passion, and he shares success stories from the Ducati Riding Experience (DRE) program he initiated earlier this year. Recorded at the Oak Door, Grand Hyatt Tokyo. Other topics we discuss:
Biker camaraderie and how it differs in JapanWhat sets Ducati apart from the established Japanese competitionBecoming a “bike guy” from the age of 3“People buy for what you help them become”Who is a Ducati “type” and from which profession are many Ducati ownersIs Ikigai really a Japanese conceptLessons learned starting up IKEA in JapanMost unique characteristic of Japanese consumersEnsuring a consistent level of service and hospitality with over 40 dealersThe Ducati Riding Experience (DRE) explainedFavorite untranslatable Japanese wordThe “communication” between a Ducati bike and its ownerDucati Japan: https://www.ducati.com/jp/ja/home
Ducati Riding / Racing Experience: https://www.ducati.com/jp/ja/contents/dre
More Now and Zen Japan episodes: http://nowandzen.jp
Grow website traffic = Zo Digital: https://www.zodigital.jp/
Great Sleep Starts Here = gugu Sleep Company: https://gugu.jp
Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life