Deanna Elstrom: Japan Consumer Insights Specialist
Now and Zen Japan
English - October 23, 2023 23:00 - 39 minutes - 27 MBManagement Business Society & Culture Personal Journals japan japanese business hospitality japan stories japan business japan podcast japanese culture working in japan life in japan living in japan Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Deanna Elstrom is a veteran brand marketer, brand strategist, and consumer insights specialist. She started her own consulting business, Somi Insights, three years ago where she combines her love of branding with a fascination of how culture influences human behavior. The Japanese consumer is a key area of Deanna's expertise where she led two major agencies before starting Somi Insights. We discuss the the Japanese name "Somi" which she coined, we learn the big difference between "insights" and "findings", great examples of how culture influences behavior in Japan, a cultural analysis into why Japan is ranked #58 on the Global Happiness Index, and stories of her first experience in Japan as a teenager and how this crafted her Japan journey. Other topics we cover:
The meaning of "Somi", a made-up Japanese wordJapan and the dilemma of happinessThe difference Somi Insights brings to the Japan marketFindings vs. Insights explanation with examplesOmotenashi and Sustainability balanceShe questions my Japan kitchenware market "insights" Interesting Japan beauty market discoveries Her favorite untranslatable Japanese word = Yoroshiku OnegaishimasuThe Japanese and Western interpretation of what "home" is"The researcher is the consumer voice, keep the consumer voice as a superpower"Somi Insights home page: http://somiinsights.com
Deanna Elstrom: https://www.linkedin.com/in/deanna-elstrom
Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life