Cynthia Usui: From part-timer to Country Manager of LOF Hotels in less than a year
Now and Zen Japan
English - February 08, 2022 13:00 - 43 minutes - 29.8 MBManagement Business Society & Culture Personal Journals japan japanese business hospitality japan stories japan business japan podcast japanese culture working in japan life in japan living in japan Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Cynthia Usui becomes the 1st ever return guest to the podcast. Less than a year ago, Cynthia was surviving as a part-time supermarket cashier after losing her high profile job, and now, she is the Japan Country manager for a new chain of small hotels in Tokyo! LOF Hotels. Once again Cynthia has reinvented herself. This episode you will hear this amazing story, why she initially turned down the hotel offer, how she's using her personal brand as a marketing tool, what is the business model of this brand new hotel chain, and how she is "paying it forward" by helping single mothers. We also discuss what she discovered about society, hardship, and why working as a part-time cashier gave her confidence . . . at 61 years of age. Other highlights from our conversation:
How she found herself unemployed in late 2020The only 4 job categories available for 61 year olds in JapanWorking as a cashier was the hardest new job she ever had to startOvercoming fear and lack of confidenceThe two "conditions" she requested before accepting the job offerHow the LOF hotel keeps expenses low and unique marketing strategiesChallenges and success stories of hiring stay at home momsWhy becoming the Country Manager was important to her storyHow she is "paying it forward" and why this is an obligation and responsibility Is being an author of three books profitable?Favorite and least favorite untranslatable Japanese wordsLOF Hotel Shinbashi: https://shimbashi.lof-hotel.com/
Cynthia Usui: Cynthia Usui LinkedIn
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