![Built to Scale | B2B SaaS Edition artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts123/v4/81/02/0a/81020af2-c077-ca5e-c0cc-ffac7caff893/mza_7850890548845830759.png/100x100bb.jpg)
How to Nail Your Product Positioning with April Dunford
Built to Scale | B2B SaaS Edition
English - April 01, 2019 10:00 - 44 minutes - 35.6 MB - ★★★★★ - 5 ratingsBusiness Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Introducing the Built to Scale Show
“We will not buy what we don’t understand.” — April Dunford
In episode 15, I’m joined by April Dunford (@aprildunford), an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love.
She is a globally recognized expert in Positioning and Market strategy. Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market.
She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the upcoming book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.
Enjoy!
P.S. Before you go leave a review :) 🙏🏻