Drift’s Matt Bilotti On Growth

Built to Scale | B2B SaaS Edition

English - April 29, 2019 10:00 - 33 minutes - 27.1 MB - ★★★★★ - 5 ratings
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Previous Episode: 2x Your B2B Marketing ROI with Chain-Based Attribution with Chris Nixon

Next Episode: Modulr’s Edwin Abl on Why MQLs are Irrelevant, Pipeline is a Vanity Metric & Sales Don’t Find Personas Useful

In episode 17, I sat down with Matt Bilotti a Staff Product Manager on Drift's growth team to talk about “growth.”

Matt also hosts the #Growth podcast, which is just one of the many popular shows produced by Drift.

Before joining the growth team at Drift, Matt "product managed" many parts of the Drift product. Before Drift, Matt spent some time working at HubSpot.

During our conversation, Matt and I discussed:

Why he switched to the growth team

How the Drift growth team is structured and what they’re responsible for

The process, framework, and tools the team uses to run growth experiments

And much more...

Enjoy!

P.S. To commemorate this episode, "before you go leave a ⭐ ⭐ ⭐ ⭐ ⭐ ⭐ review and share the pod with your friends!" 😊