Save the Shop Day 3: Differentiating yourself in a crowded market
Building your T-Shirt Empire
English - April 18, 2018 00:00 - 38 minutes - 37.7 MB - ★★★★★ - 42 ratingsManagement Business t-shirts tshirt apparel screenprinting ink marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Save the Shop Day 2. Website Upgrades and Advertising
Next Episode: Save the Shop Day 4: Who is the production manager?
Inspired by the book "Made to Make it" by Ryan Moor we focus on what will make a print shop stand out. We discuss building customer profiles and how best to serve those clients. This leads into building a basic vision for their company Grandline Graphics. Just being a printing company is not enough! Customers need clear messaging to understand why a shop is unique.
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