Your Personality
Building your Brand Foundation
English - August 22, 2018 04:00 - 14 minutes - 13.6 MB - ★★★★★ - 1 ratingBusiness News Business News branding business entrepreneurship marketing thadcox Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Your Vision
Next Episode: Your Target Market
How can I bring my personality to my brand? Brand personality is how your brand speaks, act, and behave.
You might be thinking that branding is only for large companies or big brands. What we want to do is to be very clear on our personality to attract the right people. After that, we will build rapport and compound it.
Why Brand Personality is important
The personality that your brand amplifies becomes the extension of the consumer Empowers them to be seen as a certain way by others A vehicle in expressing themselves
How to define your brand personality
Find a compelling personality Establish the personality, in the beginning, to be consistent Think of your brand personality as a person
Key Takeaways
Brand Personality is the human personification of a brand
Find a Personality that is compelling and fun
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