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Twang
Building Something out of Nothing
English - January 19, 2020 15:00 - 38 minutes - 26.2 MB - ★★★★★ - 21 ratingsBusiness Arts Food small business entrepreneur coffee san antonio texas specialty coffee coffee roaster small-business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today's guest is Patrick Trevino, Head of Business Development at Twang in San Antonio. We sit down at the Geekdom Audio Lab and chat about the origins of the company in 1986, the early iterations and flavors of Twang's popular citrus salts, the 1998 partnership with beverage giant Anheuser-Busch and the marketing transition to beer salts, expanded offerings and increased retailer interest, and how since 1986 Twang has transformed from a small-time mom and pop shop to a nationally distributed company that sells over 10 million bottles of its signature beer salt each year. Enjoy.
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