Episode 08: The Tyre Collective on Making Cities Healthier Through World Class Product Design and Innovation Partnerships
Building Future Cities
English - October 06, 2020 06:06 - 23 minutes - 16.5 MBMarketing Business Technology smart cities sustainable cities sustainable transport electric vehicles urban innovation marketing cities city design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The Tyre Collective is a startup on a mission to mitgate tyre wear emissions in our environment. Tyre wear is the stealthiest and second-largest source of micro-plastics pollution in our air and water.
Co-founders, Hanson Cheng, Siobhan Anderson, Hugo Richardson and Deepak Mallya began the project as part of their MA/MSc in Innovation Design Engineering at Imperial College London and the Royal College of Art.
They are a multicultural team of engineers and designers with a wide range of professional experience. With the goal to make our cities healthier, The Tyre Collective aims to bring people across disciplines and industries together, by creating a global network of partnerships and collaborations. They are currently working with some of the largest tyre and vehicle manufacturers in the world to develop their technology further.
The Tyre Collective recently won UK National James Dyson Award & The Mayor of London, Entrepreneur Competition's Environment Award.