Technology's Role In Building Materials Marketing

Building Brands

English - February 04, 2020 09:00 - 29 minutes - 20.5 MB
Marketing Business Entrepreneurship building materials building products architecture interior design branding marketing product marketing brand strategy market strategy brand identity Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: International Brand Strategy & Knowing Your Customers

Next Episode: Using Brand Strategy to Successfully Launch Product Lines

Ben talks about how BIMsmith was started, the ways technology is providing advantages for manufacturers, how it’s benefiting building professionals, and what future role technology will play in the building materials industry.