#2: Mike McHargue—Why People Buy: The Powerful Science of Selling
Business Made Simple with Donald Miller
English - March 18, 2016 09:00 - 29 minutes - 43.4 MB - ★★★★★ - 1.4K ratingsBusiness Society & Culture bms brand marketing storytelling bmsu businessmadesimple story storybrand Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #1: Michael Hyatt—How to Know What Your Customers Are Thinking
Donald Miller sits down with Mike McHargue, aka "Science Mike," to discuss what's really going on in your customers' brains when they come to your website. It's a fun and accessible look at the neuroscience of sales and marketing. When you understand how the human brain is wired, you can create irresistible marketing that taps into your customers' most powerful, predictable instincts.
Visit http://buildingastorybrand.com/2 to get an unedited version of the interview with Science Mike, along with a video of Don's website critique.