#187: Ben Weprin—How to Create A Magical Brand
Business Made Simple with Donald Miller
English - February 10, 2020 10:00 - 52 minutes - 95.6 MB - ★★★★★ - 1.4K ratingsBusiness Society & Culture bms bmsu brand businessmadesimple marketing story storybrand storytelling Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #186: Dr. Wayne Baker—Unlock the Power of Asking for Help
As a StoryBrand podcast listener, you know all about creating great marketing. But do you know how to create a great brand? Crafting a brand that gets people excited is no small task. That’s why we invited Ben Weprin, mastermind behind Soho House and Graduate hotels, to share how he’s built a brand that welcomes people to live inside of a story. He’s a master of whimsy and believes if you can build a magical brand, it might be the most meaningful part of your life.