The Art of Lawyering Podcast 80: 5 Ways to Create a Great Law Firm Brand

Creating a law firm brand is a topic I've been thinking about a lot lately, mostly because I'm thinking about creating a new one (spoiler alert! Want to know more, CLICK HERE).

A law firm brand, for me, has been a difficult thing to put together for a couple of reasons.

First, no matter how we want to slice it, the services that we provide to people are essentially the same. What I mean by that is, when you look at how the sausage is made, from firm to firm it is very similar.

Second, because we are a service based business with very little in the way of tangible production, it's difficult to explain what we do without getting too airy.

A buddy of mine describes this as "landing the plane." What will your clients life be like after they hire you in concrete terms? It's a tough task.
Creating a Great Law Firm Brand is Possible
That does not mean that all is lost, however.

Creating a great law firm brand is possible. It just takes a little bit of forethought.

In this week's podcast I break down what those elements are, namely:
Message;
Content Creation;
Content Curation;
Aesthetics; and
Experience

My guess is you aren't going to have any idea what that means just by looking at the list.

How do you overcome that problem? Listen to the podcast!

If you want to leave a comment something I'd like to know is something you've done to create your brand. Can't wait to hear it!

Creating a law firm brand is a topic I’ve been thinking about a lot lately, mostly because I’m thinking about creating a new one (spoiler alert! Want to know more, CLICK HERE).

A law firm brand, for me, has been a difficult thing to put together for a couple of reasons.

First, no matter how we want to slice it, the services that we provide to people are essentially the same. What I mean by that is, when you look at how the sausage is made, from firm to firm it is very similar.

Second, because we are a service based business with very little in the way of tangible production, it’s difficult to explain what we do without getting too airy.

A buddy of mine describes this as “landing the plane.” What will your clients life be like after they hire you in concrete terms? It’s a tough task.

Creating a Great Law Firm Brand is Possible

That does not mean that all is lost, however.

Creating a great law firm brand is possible. It just takes a little bit of forethought.

In this week’s podcast I break down what those elements are, namely:

Message;
Content Creation;
Content Curation;
Aesthetics; and
Experience

My guess is you aren’t going to have any idea what that means just by looking at the list.

How do you overcome that problem? Listen to the podcast!

If you want to leave a comment something I’d like to know is something you’ve done to create your brand. Can’t wait to hear it!