AOL 036: If you were going to spend $1000 on adwords to start bringing in business, where would you start?

This is a listener question that I thought most of you would have if you where thinking about how to start a law firm.

The question is:

I feel like I'm in a little bit of a dilemma in regards to how I should spend my ad words budget. As mentioned, I have been moving from doc review to solo trying to get my solo plane off the ground. As such I haven't specialized yet.

I had someone tell me to focus on (1) DWI/criminal defense to bring cash in as a springboard (but I don't have much criminal defense experience); I've tried to get (2) entertainment law clients-but they don't pay well; I've done a couple (3) wills and have some opportunity to do that-but it seems like using ad words there is a waste; and finally I've been doing a bunch of (4) trademark related things, but they end up being low paying without much follow up conversion opportunity.

If you were going to spend $1000 on adwords to start bringing in business, where would you start?

Thanks,

David

To get the answer to this question, all you have to do is listen to the podcast!

This is a listener question that I thought most of you would have if you where thinking about how to start a law firm.

The question is:

I feel like I’m in a little bit of a dilemma in regards to how I should spend my ad words budget. As mentioned, I have been moving from doc review to solo trying to get my solo plane off the ground. As such I haven’t specialized yet.

I had someone tell me to focus on (1) DWI/criminal defense to bring cash in as a springboard (but I don’t have much criminal defense experience); I’ve tried to get (2) entertainment law clients-but they don’t pay well; I’ve done a couple (3) wills and have some opportunity to do that-but it seems like using ad words there is a waste; and finally I’ve been doing a bunch of (4) trademark related things, but they end up being low paying without much follow up conversion opportunity.

If you were going to spend $1000 on adwords to start bringing in business, where would you start?

Thanks,

David

To get the answer to this question, all you have to do is listen to the podcast!