CMO roundtable-How Can Brands Engage Consumers in 2018 and Beyond?
Builders
English - October 23, 2018 16:02 - 56 minutes - 64.3 MB - ★★★★★ - 16 ratingsTechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Season 1, Episode 11
This weeks episode is jam packed with so much knowledge!
Key topics of this amazing women-led round table include:
- How marketing spend is changing
- Reaching consumers in a world where media consumption is increasingly personalized
- Brand safety
- As ads become commerce enabled how does it change marketing
- How do brands transform into content creators
Round table speakers:
Joanna Lord CMO, Classpass
Pam El CMO, NBA
Emily Culp Former CMO, Keds
Linda Boff CMO, GE
Christina Carbonell Co-Founder, Primary.com
Moderator Rich Greenfield TMT analyst, BTIG
Read our companion piece post here.
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This episode of Builders was hosted and produced by Laila Oweda.
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