Meet me in Chicago

How to build anticipation for your product launch

Have a mailing list! Email them consistently during development.The week of launch you should send the following emails:Pre-launch announcement: "We're launching in a week!"Day before announcement: "The launch is tomorrow. Here's how much it will cost."Launch day email: "We're launched! Sign up here"Day after email: "You've still got time to sign up."Launch discount is ending email: "This is your last chance to register"Use services like Product Hunt, Product Hunt Ship, BetaList, to build anticipation.On Twitter, FB, LinkedIn, Instagram: constantly send out product updates.Building anticipation before you launch is the most underrated tool you have for your product launch.

Show notes

Spots.fm - “what if advertising on podcasts was as easy as advertising on Facebook?”Taylor Otwell, creator of LaravelSee you at Laracon!Video: Buddy Guy'Meet Me in Chicago' at the Hollywood Bowl 8-21-13.Product Hunt ShipBetaListAdam Wathan at MicroConf talkThe Best Pizza in ChicagoChicago vs New York Hot DogsAnthony Bourdain on ChicagoWe’re going to XOXO 2018!Transistor.fmTransistor.fm on InstagramTransistor.fm on TwitterJon Buda is back on Twitter: @jonbudaJustin Jackson on Twitter here: @mijustinGive us some love on Breaker, the podcast app for Android and iPhone.

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