Change is in the air

Hear what's new from Jon and Justin on their bootstrapping journey:

Nothing like throwing yourself down a mountain when you're tiredWe're seeing a big increase in support tickets here at the end of AugustJustin has a theory: more support tickets is leading indicator for an increase in revenue"When people have 'summer brain' they don't want to think about work."Jon's learned some things about how enterprise sales really workListener Sarah McMullin gave us some great advice on enterprise sales as wellJon tells us about doing the Ironman in Traverse City and how much time he spent in the penalty boxHow does Slack and Tuple do enterprise billing?We're going to try to use the "Shape Up" philosophy for making business decisions too.Justin's thinking about how Transistor can clarify its positioning: “Who is this for?” “What challenge are they facing?” “How does your product help overcome the challenge?”April Dunford on positioning: the market categories we choose make it easier to market the product. "People make decisions based on what they already know."Dark mode player coming soon!"Unix came about because Bell Labs hired smart people and gave them the freedom to amuse themselves, trusting that their projects would be useful more often than not." – Unix at 50

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ActiveCampaign. Get the world's most advanced marketing & sales automation platform. Use the code activecampaign.com/buildyoursaas and get two months free + 2 free One-on-Ones!New: Honeybadger. A web developer's secret weapon! Modern error management that gives you more than an email and a backtrace. They also have an amazing podcast: FounderQuest.

Show notes:

Traverse City IronmanThanks to Sarah McMullin for her enterprise sales adviceCapiche – transparency in enterprise salesShape Up (Basecamp)How to build your storybrand (book by Donald Miller)Badass! (book by Kathy Sierra)April Dunford on positioning (Live in the Feast podcast)Unix at 50 (Ars Technica)

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