743: Jonathon Kendall | Monetize Your Skills by Adding World-Class Value

Jonathon Kendall realized early on that all the skills in the world mean nothing if they’re not providing value to people. Today, Jonathon is a copywriting, funnel building, course creation, and capital raising, specialist. His crowdfunding systems have recently raised over $110,000,000 for startups & iconic brands like RadioShack and Pier1 Imports. His outsourcing company, Virtual Worker Now manages 300+ employees for North American entrepreneurs. 

Dive in if you want to find out how to monetize your skills by adding world-class value. 

Things you will learn in this episode:

[00:01 - 04:49] Opening Segment 

Jonathon shares his background Growing up ambitious and active Jonathon’s experience in competitive events Learning to organize people into one mission

[04:50 - 24:25] Monetize Your Skills by Adding World-Class Value

How Jonathon made his skills into money Turning the creative skills into marketing Your skills have to provide value to get paid for themJonathon’s first venture into entrepreneurial success and failure Transitioning from artistry to copywritingTaking off after a big assignment to ghostwrite a book Utilizing the 4 Hour Work Week StrategyJonathon talks about how he started landing bigger named clientsThinking long-term in terms of networking Understand the need and just solve it in advanceHow to be strategic about your networking Don’t put all your eggs in one basket Take a lot of swingsDifferentiate hard skills from soft skillsThe importance of time blocking A quick word from our sponsor

[24:26 - 36:59] Keeping Up with Scale While Managing Many Projects

Jonathon shares about his current work and future projectsBuilding out models that provide value while supporting scaleWhen to create something around your skills vs. hiring out weaknessesOptimize for the right KPI and get obsessed with increasing that KPI At the end of the day, the important thing for your client is revenue Give proof of work not fancy workWho you know or what you know?Get to the who by providing a high-level what 

[37:00 - 33:21] Closing Segment  

ThE RaNDoM RouNd 

Want to connect with Jonathon? You can find him on LinkedIn and Instagram. Get your brand or business to that world-class level by checking out https://virtualworkernow.com/. 

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Tweetable Quotes: 

“Your passion matters but only in so far as much as for other people to pay you for it.” - Jonathon Kenall

“Take a lot of swings. You’re not going to hit a home run every time.” - Jonathon Kendall

“Money is an exchange of value. If you want to have more money, and more freedom, and more resources, and more status, and more esteem; there’s no shortcut.” - Jonathon Kendall

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