724: Freestyle Friday | Podcasting 101 for 2022

It’s a new year and a changing market! That said, it’s time to adjust our advice for people trying to get into the podcast space.

Where are the resources to get educated? Should you hire a coach? What’s the best way to grow an audience? All these questions and more will be answered, so get ready for a ton of value today!

Dive into this freestyle episode and get your Podcasting 101 tips for 2022.

Things you will learn in this episode:

[00:01 - 01:55] Opening Segment 

Introducing the topic for the day - Podcasting for 2022I talk about what I would do if I started a podcast this yearSimilar to 2017, hire a coach and get knowledgeable about itThink about exchanging money for time

[01:56 - 11:52] Podcasting 101 for 2022

Challenging the thought process that you can just jump in and figure it outHow long did it take for you to learn your profession? People pay for college; why wouldn’t they pay to learn this?Number 2: book yourself on other podcastsBook within 6 months of starting your showGet in front of other podcasting audiencesAdvice for running adsGet people linked to specific episodes, not just a blogCollect info, so you have data to market toI give examples of what strategy you should employ Currents stats51% of the US listen to podcastsAssumptions that you may be makingHow to get bookedCheck out our software guiestio.com Keep an eye on SpotifyThey’re beginning to dominate the listener baseSpotify bought attention and is optimizing their platformTell your audience to rate the show on whatever platform they use Predicting ad features for the future How podcasting helps you get partnerships Fix your content - it needs to be interestingDon’t keep sinking money into something that doesn’t work Interviews are an interesting way to build up the content A quick word from our sponsor

[11:53 - 17:03] Closing Segment 

Bring on experts that have credibility Interesting doesn’t have to mean well-known Bring traffic through recognitionFollow the money - lookout for anything new How to connect with us Links below Final words 

 

Tweetable Quotes: 

“You can learn a lot of things on YouTube, but that doesn't mean that that’s the best way to learn it… Number one: hire coach, get a course.” - Travis Chappell

“The number one way to grow your podcast is to get in front of other podcasting audiences.” - Travis Chappell

“If you’re content sucks, then nothing is going to work… Fix the holes in the bucket before you try to fill the bucket up.” - Travis Chappell

Resources Mentioned: 

Guestio Episode with Sam Ellis

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