667: Laura Rike | How Pinterest Can Build Your Business

If you’re on social media, have websites, looking to grow a client base, and have plenty of content, you absolutely should be leveraging Pinterest to promote yourself.

Laura Rike is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages. In this episode, Laura offers advice on best practices and a Pinterest toolkit that will jumpstart your success today!

Let’s jump right in and learn more about how Pinterest can build your business. 

Things you will learn in this episode: 

[00:01 - 07:20] Opening Segment  

I introduce today’s guest, Laura RikeLaura gives us some background on his storyEnergetic and extraverted Background in designParents’ career background and supportThe moment of switching directionsGetting work virtually 

[07:21 - 23:23] How Pinterest Can Build Your Business

How Laura began getting clients after the pivot Years of work niching down The importance of saying noLaura’s advice on Pinterest as a tool for business Don’t think of it as social media but as searchGive solutions to potential problemsWho should be using PinterestGetting into the video world Examples of what you can doRelating your content to the clientele Test out different contentFocus on quality of contentA word from our sponsor

[23:24 - 35:40] Laura Rike on Building Your Network

Biggest missteps in Pinterest marketingNot taking time for the foundation of the profile Not giving it enough timeWho you know or what you know?They play into each other What you know helps who you connect with You can always leverage who you know How credibility of your network can affect your Pinterest99% of the content should be yours The 1% is communities How a podcast can be leveraged Bringing people into your ecosystem Using Pinterest as a redirection site

[35:41 - 47:47] Closing Segment

How to get started!Links below ThE RaNDoM RoUnDHow to engage with LauraLinks below Final words 

Tweetable Quotes: 

“If you start to think about how you can market yourself with someone who is searching for a solution to a problem that they have, that’s really how you’re going to be successful on the platform.” - Laura Rike 

“It doesn’t have to be perfect if it’s quality content.” - Laura Rike

“I help you grow your audience, grow your authority, and grow your traffic using the power of Pinterest; so that you can increase your email leads while, I say, flooding your bank account with ‘mula!’” - Laura Rike

Resources Mentioned: 

Pinterest ToolkitPintastic JumpstartPintastic Rock Star

Connect and engage with Laura on Twitter, LinkedIn, and of course Pinterest! Check out https://laurarike.com/ and start making your Pinterest profitable.

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If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.

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