629: Brant Cooper | How to Find Product Market Fit

Everybody wants to start big, right, but you have start narrow and focused; who do I want to create value for? Brant Cooper is the New York Times bestselling author of The Lean Entrepreneur and Disruption Proof and also the CEO of Moves the Needle.

With over 2 decades of business experience, Brant travels the globe speaking with entrepreneurs and intrapreneurs about how to discover and create new value. As an entrepreneur himself he has experienced all its aspects like IPO, acquisition, rapid growth, and crushing failures. Brant’s success lends itself to the fact that he has a unique take on disrupting people’s ways of thinking in order to become closer to customers. 

Let’s get right into this episode and learn from the master how to find product market fit.

Things you will learn in this episode: 

[00:01 - 06:35] Opening Segment 

I introduce today’s guest, Brant CooperBioCheck out guestio.com and let’s get you some world-class contentBrant gives us a bit of his backgroundAwkward and introverted growing up Raised in Cali and Virginia Self-taught entrepreneurship College for the sake of knowledge Living through the ‘.com’

[06:36 - 20:36] How to Find Product Market Fit

Brant on failure and bouncing back Writing on the movement Beginning to teach large enterprises Everything is changing Why you should be a lean entrepreneurWhat ‘lean’ really meansReduce waste improve productLearning and understanding your customersFinding a model that worksWhy startups fail in the first placeAlways keep learningWhat to test - unknown and fundamental assumptionsGathering data from your market segment/networkA word from our sponsor

[20:37 - 29:04] Alternatives to Venture Capitalism 

How to know when it’s time to raise capitalRaising for intellectual property Alternatives to raising funds for founders Taking power for yourselfPut off the institutional raiseOwn it and take charge as CEOForm relationships before the pitchNetwork is kingProducts change behavior - know, like, and trustCutting through the noise

[29:05 - 38:48] Closing Segment

Who you know, or what you knowIt’s a sequence, what unlocks who you know Who you know gets you to successPlaying devil’s advocate for the ‘what’You need a what that no one else hasThE RaNdOm RoUnDHow to engage with BrantLinks below Final words 

Tweetable Quotes: 

“Having faith in your own self, being able to take care of your own economy… is really what entrepreneurism is all about.” - Brant Cooper

“‘Lean’ is how do I reduce the waste in producing whatever value I’m trying to do.” - Brant Cooper

“Everybody wants to start big, right, but you gotta start narrow and focused; who do I want to create value for?” - Brant Cooper

Resources mentioned: 

Disruption Proof - Brant Cooper

Connect and engage with Brant on LinkedIn, Twitter, and Facebook. Check out https://brantcooper.com/ for even more resources.

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