567: Steve Olsher | Founding Liquor.com and Podcast Magazine

Today we’re going to deep dive into what it takes to be an entrepreneur and build a sustainable and scalable business. As you may have guessed from the title, Steve Olsher is the Founder/Editor-In-Chief of Podcast Magazine, NY Times bestselling author, and original Founder of Liquor.com.

As a 30+ year entrepreneur, he is also a keynote speaker, NY Times Best Selling Author, and Creator of The New Media Summit. Steve is known as the world’s foremost reinvention expert famous for helping individuals and corporations become exceptionally clear on their WHAT – As in, the ONE thing they were created to do. 

Let’s dive right in and learn what it looked like founding liquor.com and Podcast Magazine from Steve’s point of view.

Things you will learn in this episode: 

[00:01 - 06:11] Opening Segment 

Sponsored ad  I introduce today’s guests Steve OlsherFounder of liquor.com and podcast magazine Online pioneer, What is Your What?, keynote speakerBe sure to check out guestio.com and start bookingSteve gives some background into his lifeSnapshot of 13 years old Grew up just outside Chicago Entrepreneurial from the get-go Always around business conversationsFamily background

[06:12 - 14:37] Lessons Learned as an Entrepreneur

Following the path of the entrepreneurPeople are wired differentlyMaking good The desire to create your own destiny Influences growing up Surrounded by black cultureBecoming a DJOpening up his own club Lessons learned in the businessCash based business is goodLet things goWhy so many people give up so earlyThe problem with ego Not letting things go and change

[14:38 - 23:51] Founding Liquor.com and Podcast Magazine 

The story around founding liquor.comLiquor by wire Going electronic in the ’90sBuying the domain Exponential growth Selling of the company Getting the company backA word from our sponsor

[23:52 - 33:30] Founding Podcast Magazine

The story around Podcast Magazine Reinvention radio The reach of podcasting Teaching about podcasting Becoming the hub of the conversationCreating something for fans of podcasts Getting into the bigger picture - Ear Control PillarsEar Control PillarsThe media pillar Your network Live EventsTechnology 

[33:31 - 40:00] Closing Segment

Stand out relationships that helped you?No one can build anything on their own Who you know or What you know?You don’t solve for what but for howTo solve How, you need to find the who ThE RaNdOm RoUndHow to engage with SteveLinks belowFinal words 

Tweetable Quotes: 

“As an entrepreneur, you have to make good decisions, to make something sustainable and scalable.” - Steve Olsher

“I love the fact that podcasting gives literally everyone the opportunity to extensively have their own broadcast channel where they can reach really anyone, really anywhere, at pretty much any time.” - Steve Olsher

“I had to try to figure out, how do I become the hub of the wheel for this industry? How do I put myself in the conversation of podcasting without even being in the room to have those 

conversations.” - Steve Olsher

Resources Mentioned: 

Podcast MagazineWhat is Your What Free Ebook 

Connect with Steve on LinkedIn, Facebook, and Twitter. Go and check out https://steveolsher.com/ and learn more.

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