563: Kira Hug | Copywriting For Jasmine Star, James Wedmore, and More

Copywriting has to be one of the most important factors in the success of the launch of a business. Today, I have one of the best in the business, Kira Hug. Kira helps small business owners and SaaS companies sell their ideas, products, services, and programs through copy that creates meaningful conversation. She’s unique in her approach because she allows business owners to ‘own their weird,’ and be fully true to themselves. She is also the co-host of the Copywriter Club Podcast. 

I can’t wait to hear more from Kira’s story and learn more about winning copywriting that successfully launched for names like Jasmine Star and James Wedmore. 

Things you will learn in this episode: 

[00:01 - 06:40] Opening Segment 

Sponsored ad  I introduce today’s guest Kira HugHost of Copywriter Club PodcastCopywriter for many big-name, successful launchesBe sure to check out guestio.com and start bookingKira gives us some backgroundMoving to Virginia during the awkward phase Daughter of a pilotAlways into community building and connection Into art and creativity as a kid Following the artist’s path 

[06:41 - 16:52] Relationships Paving the Path to Success

Kira talks about her college experience Going to Virginia Tech for art Starting in Graphic Design Hanging out with a wide group of friends Taking the different experiences into business Relationships that led to a new path Moving to NY from zeroFrom Enterprise Rent-A-Car to Este Lauder Turned off to the corporate world Going into the nonprofit world The insights to prioritize learning and growth over a paycheck Disillusionment with corporate jobsKeeping the curiosity going till something sticks The entrepreneurial itch A word from our sponsor

[16:53 - 25:53] Copywriting for Jasmine Star, and James Wedmore

Kira talks about how she got started into copywritingWorking at a startup Hired to write copy for friends at firstEncouraged by friends to keep doing copy Kira’s ascension in the copy world Finding good clients fast by investing in her brand Invited to teach at a Mastermind retreat Getting into the right room and saying yes The progression to todayGoing into partnership Hosing a podcast together Creating a community for copywriters

[25:54 - 35:30] Closing Segment

Who you know or What you know? People are always first You have to bring something to the table Success comes from connecting and community Unlikely relationship that became a path to successGetting onto podcasts and networking Example from Mike Kim ThE RaNdOm RoUndHow to engage with KiraLinks belowFinal words 

Tweetable Quotes: 

“I knew that I wasn’t ready to become an entrepreneur, but I knew that that was finally the direction that I saw myself moving…” - Kira Hug

“I think the power of networking and being in the right room; if you can get in that right room with the right clients, it can be such a true game changer.” - Kira Hug

Resources Mentioned:

Copywriter Club PodcastCopywriter Club Facebook GroupSpooked PodcastsThe Copywriter Club Website

Connect with Kira on Instagram and Twitter. Definitely go and check out https://kirahug.com/ to learn even more.

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