554: Eric Siu | Leveling Up How to Master the Game of Life

Not all entrepreneurs start as someone who was successful in academics or social skills. Eric Siu found his success starting as a serious eSports and poker player then converting his experience into the world of digital marketing. Eric is the CEO of ClickFlow, a content intelligence software that helps grow SEO traffic.

He is also an investor and an advisor to many who look to bring their businesses to the next level. He’s worked with companies such as Amazon, Uber, and Salesforce as a digital marketing advisor and now shares his expertise through two podcasts and his new book, Leveling Up. 

I’m looking forward to getting into today’s episode and learning more about mastering the game of life from the master himself.

Things you will learn in this episode: 

[00:01 - 07:26] Opening Segment 

I introduce today’s guest Eric SiuFounder and CEO of ClickFlowPodcaster Digital marketing expert Be sure to check out guestio.com and start bookingEric shares a bit about his book and what to expect Available as of Feb 24th, 2021Acquiring power-ups in life The wealth ladder The game as lifeLink below Eric’s background Feeling like a failure as a kid Into gaming No interest in school The lessons learned from games 

[07:27 - 14:36] Failing Up; Mastering the Game of Life

Combining the lessons learned and applying it to businessEric’s experience in negotiating deals Failing your way upHow Eric formed his marketing skills Getting hooked on digital marketingConsuming content through books Failing constantly The beauty of business - hitting the home runYou just have to get it right once Taking the time to turn things around Reinvesting 

[14:37 - 20:33] Diagnose Your Unfair Advantage; Leveraging the Best Channel

Eric breaks down the best marketing channels to focus on Strategy is not the goalDiagnose your unfair advantageExecuting tactics with strategy Eric talks about channels to look forClubhouse Leveraging Twitter Algorithm strength of TikTokLinkedIn organic strength What works best for what you want to achieve

[20:34 - 29:27] Closing Segment

Who you know or what you know?Who - the power of peer groups Learning and teaching The network effectOne relationship that changed everything Experience with hiring someone Finding someone at a conference ThE RaNdoM RoUnDHow to reach out to EricLinks belowFinal words 

Tweetable Quotes:

“The reason why it’s not called level up, it’s called Leveling Up, because the game doesn’t end, you continue to play the game… for me, business is the ultimate game.” - Eric Siu

“At some point you get so numb to failure, it’s the ticket to success.” - Eric Siu

“If you want to go far you go with a team, if you want to go fast you go alone.” - Eric Siu

Resources Mentioned:

Marketing School PodcastLeveling Up PodcastLeveling Up: How to Master the Game of LifeLet My People Go SurfingGood Strategy/Bad StrategyA Nordic Theory of EverythingThe Great CEO Within

Connect with Eric on LinkedIn, Twitter, YouTube, and Instagram. Be sure to visit https://www.levelingup.com/ to learn more.

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