539: Nick Cavouto | Pillars of Personal Branding

Nick Cavouto has "the best-kept secret" behind Fortune 500 executive personalities of multi-billion dollar brands like Microsoft, Paychex, and Pandora. Nick is an entrepreneur, speaker, and mentor who uses his world-renown expertise in personal branding to transform experts into thought leaders and mentor entrepreneurs on how to dominate the “attention currency” of their audience.

His work has helped hundreds of entrepreneurs earn over 1.5+ billion digital impressions online, 500,000+ leads, and $60M+ dollars in revenue. You’ll find him featured in Forbes, Entrepreneur Magazine, and Gary Vaynerchuk’s blog.

Needless to say, with such an impressive resume, I’m excited to jump right into the episode and learn Nick’s pillars of personal branding! 

Things you will learn in this episode:

[00:01 - 06:48] Opening Segment 

Sponsored adI introduce today’s guest Nick CavoutoMentors entrepreneurs Personal brand expert Transformational leadershipVisit travischappell.com/makemypodcastNick gives us some background on himselfDad was a drug dealer before he was born Entrepreneur family Oscillation in emotional family dynamicsFacing both wide acceptance and rejection while young Nick’s time in schoolPositive view of grade schoolThe ability to be yourselfThe struggle of making decisions in collegeFinished college in his 20’s

[06:49 - 11:56] The Spirituality of Business

Nick talks about beginning to find purpose Starting to work for a non-profit organizationThe opportunity for leadership and management Nick talks about his time going back to finish collegeThe addition of responsibilities at homeThe journey to nowDisappointment with the non-profit organizationApplied for a Fortune500Left the Fortune500 and started an agencyPicking up spirituality again with a different perspective Mentoring entrepreneurs now

[11:57 - 17:54] Why Personal Branding

Nick talks through the emergence of personal brandingThe repeated history The future of personal branding is hereThe miss of not thinking about new technologiesBrand always winsFigure out the major differentiator Personal branding solves the puzzle of dropping pricesPeople do business with people who they trustA word from our sponsors

[17:55 - 24:26] The Pillars Personal Branding

Nick talks through action steps to get startedPeople buy you not a productStory, Energy, MagicYour storyWho you are and what happened Relatable and transparentYour energyDo you fill people’s bucket, or draw from itYour magicYour unfair advantage The first 3 of 7 key steps to personal branding1. Your personal story 2. Platform - audio, video, our written?3. Positioning Where to get the rest of the 7 stepsLinks belowThe importance of positioning Your differentiation Communicating your superpowerCore thesis Your ‘flex’

[24:27 - 30:19] Closing Segment

Who you know or what you know?The segway of who you know provides context on who knows youPeople’s perception of view Nick’s top tips to building relationshipsContent builds relationshipsRelationships build trusts Trust drives revenueBuilding relationships is foundational to building successThE RaNDoM RoUnDHow to reach out to NickLinks belowFinal words 

Tweetable Quotes: 

“My focus today is around mentoring entrepreneurs, allowing them to see that authenticity and connection is the ultimate currency in business.” - Nick Cavouto

“What’s really going to differentiate you, what’s gonna make you different? It’s going to come down to your personal brand.” - Nick Cavouto

“People are not buying a product, they’re buying you.” - Nick Cavouto

Resources Mentioned: 

Nick Cavouto Mentorship VIP

Connect with Nick on Twitter, LinkedIn, and Instagram. Visit https://www.nickcavuoto.com/ to learn more about the pillars of personal branding.

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