531: Nir Eyal | How to Become Indistractable

What would you do if you could have back all of your unproductive hours? With today’s guest, you might get a good idea about how to achieve that. Nir Eyal is an educator and the best-selling author of, Hooked, and Indistractable: How to Control Your Attention and Choose Your Life.

For most of his career, he’s worked in the video gaming and advertising industries where he learned and applied the techniques used to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.

I’m looking forward to having you jump in with us and learning from the man who wrote the program himself, how to reclaim your productivity and become Indistractable. 

Things you will learn in this episode:

[00:01 - 06:33] Opening Segment 

Sponsored adI introduce today’s guest Nir EyalTeacher, consultant, and writer Intersection of psychology, technology, and businessCo-founder of 2 tech companies Two-best selling booksCritically acclaimed writer Be sure to check out Guestio and start booking influential guests today Nir gives some background on himself The field of behavioural design How we can control our attention Grew up clinically obese Learning to gain control of food 

[06:34 - 14:09] The Opposite of Distraction; Gaining Control of Discomfort

Nir talks about how his battle with food taught him about distraction Motivation to learn and gain control Distraction vs. traction Who to blame for distraction Most distraction begins from within The issue of emotion regulation; dealing with discomfortThis is something in your controlWhat you can and cannot control Dealing with the discomfort The fads behind mindfulness Tactic vs. strategy The strategies you can learn from the bookDistraction and traction; external and internal Master the triggers first 

[14:10 - 26:57] How to Become Indistractable 

Nir shares how he became who he is today Going back to schoolBecoming a blogger Networking to become an educator Writing his first book Why Nir went back to school The goal to go after Silicon ValleySelling things made out of bits rather than atomsA word from our sponsor [18:15]What’s on the horizon for NirHelping the world become Indistractable The parallels of overeating and technologyIt’s time to stop blaming the products Responsibility vs. BlameThese things are not your fault, they are your responsibility You are way more powerful than you think Our level of connection and disconnection today Making time for traction Turning value into TimeKnowing what you’re distracted from The real problem with loneliness Book time for real connection 

[26:58 - 35:16] Closing Segment

Who you know, or What you know?Depends on the area of professional advancement One can lead to the other A relationship that changed your life? Meeting his wifeNir talks about his investment portfolio Nir’s ‘Office Hours’ ThE RaNDoM RoUnDHow to reach out to Nir Links belowFinal words 

Tweetable Quotes: 

“The opposite of Distraction is not Focus; the opposite of Distraction is Traction. Traction is any action that moves you towards what you want to do.” - Nir Eyal

“You are way more powerful than you think… we control these technologies rather than them controlling us.” - Nir Eyal

“You can’t call something a distraction unless you know what you got distracted FROM.” - Nir Eyal

Resources Mentioned: 

Indistractable: How to Control Your Attention and Choose Your Life Hooked

You can connect with Nir on LinkedIn and Twitter. Check out his website https://www.nirandfar.com to learn even more about the blog. 

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