EP6: This is it: first product announcement!
Build & Launch
English - January 30, 2015 17:28 - 12 minutes - 11.3 MB - ★★★★★ - 157 ratingsPersonal Journals Society & Culture Business Marketing startups products web apps ebooks software launch saas bootstrapping Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Whoo. This is it. This is the day I announce the first product I'll be working on for Build & Launch. I wanted to start really small: I think the mistake most people make when they're building their first thing, is they choose something way too big.
"Nobody has the balls to do this." - Jarrod DrysdaleProduct announcement
The first official Build & Launch product is... The Product Hunt Handbook.
There’s two important things you need to cover when building anything:
Who is this for? What specific type of person am I targeting?What’s their pain? Why would the hire this product? What’s going to convince them to take out their wallets, and buy?New show format!
Initially, was going to do a 30 min episode a week, but people are loving these smaller 10-15 minute episodes.
Here's what I'm going to try out: I'll do 3 mini-episodes a week:
Start project + previous week’s statsMid-week checkupLaunch day!Stats update
Podcast listens: 3584 listens so far (up from 814 listens today)Most popular episode: How do you say Creeper in French?37 ratings in the US iTunes Store (up from 12 yesterday)My favorite review so farMailing list: 421 subscribers so far347 views on buildandlaunch.net (down from Tuesday's high from 1,334 views yesterday)Beard update
Show Notes
Pre-order The Product Hunt HandbookRate the show on iTunes!Gumroad's 30 Day ChallengeBuild & Launch newsletterFollow Justin on Twitter: @mijustinPodcast hosting provided by Transistor.fm.
Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin.