Episode 007: 'The Intercom Way' of Product Marketing, with Matt Hodges
Build Launch Scale
English - July 24, 2017 13:41 - 23 minutes - 21.5 MB - ★★★★★ - 21 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
As Intercom's first hire to focus specifically on Growth, Matt has had a front-row seat and has been an active participant in shaping Intercom's product marketing efforts. In this episode, we learn more about Intercom's approach to product marketing, how they use Jobs To Be Done within their product marketing efforts, as well as a few lessons that they took away throughout the process.