10 Things I've Learned From Custom Club Fitting

I jumped ship on a successful career to start a new one as a custom club fitter and builder.  I didn't start out by knowing as much as I do now but I was a sponge and have learned a lot in 2 years in the fitting bay and would love to share some of my biggest observations through my experiences!

The Bryan Golf Show is presented by Cobra Puma Golf and the new KING Forged TEC irons featuring a traditional muscle-back shape with a hollow design for softer feel and improved power preferred by better players, available in a variable or ONE Length set make-up.  Fusing a classic look with modern, cutting-edge face, finish and feel technologies, the KING Forged TEC irons provide golfers with the ideal balance of precision and distance.

Run of show:

2:40 - Performance is #1 but is also goal based
4:20 - You can’t fit over DMs or off a brochure
5:30 - Dynamic loft is my favorite metric
7:22 - Quality is worth the money
9:40 - Shaft tipping
11:59 - There’s more than 1 way to build a golf club
13:43 - Players truly don’t know how far they hit the ball
15:33 - Aesthetics aren’t as important
16:58 - Properly warm-up for best performance
18:10 - High handicappers can benefit almost more from a custom club fitting