30: What does a brand sound like?
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English - April 24, 2019 07:00 - 34 minutes - 31.6 MB - ★★★★★ - 2.2K ratingsBusiness Society & Culture brought to you by... household name history pop culture culture brands business insider business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic branding, following the creative process that led to AT&T’s iconic four-note sound logo. And we'll explore what comes next: multi-sensory marketing. Can sound change how beer tastes?
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