SEMA Businesswomen's Network 2021 Bronco Wildtrak Build - Sara Morosan & Rebecca Olavarrieta

How about a 2021 Ford Bronco Wildtrak built by women for women. It was unveiled at the 2022 SEMA Show and is a good indicator of what adventure-bound ladies want when they’re ready to hit the trail.

It’s a fully sorted overland rig designed and built by over 125 female volunteers from all over North America, ranging in age from teenagers to grandmothers, with a variety of skill sets. The self-contained unit features a rooftop tent, secure sleeping accommodations inside the truck, seat delete allowing for a slide-out kitchen and storage, beefed-up suspension with oversized tires, wheels, and other upgrades. 

What’s special about this build goes back to the women behind it – veterans, students, racers, mechanics and CEOs all empowering each other to learn different aspects of customization and fabrication, setting the benchmark to show the industry that women buyers are out there and love getting involved. 

Our Guests representing SBN and the Wildtrak Build - is Sara and Rebecca. 

Sara Morosan, President: BAJA Forged, Co-Owner: LGE-CTS

Bio: Sara is the chair-elect for SBN and President of BAJA Forged. She was born and raised in an automotive family, sharing a passion for automotive and off-roading spanning generations and building since she was 13 years old. Sara has volunteered with several committees and initiatives including SBN, SEMA Cares, LTTA, SEMA Education, and was named SBN Woman of the Year in 2017 and SEMA Person of the Year in 2021.

Rebeca Olavarrieta, CEO: Roco4x4

Bio: Rebeca initially got involved in the automotive industry when she was 16 years old by racing 1/4 mile with her supercharged Mustang Cobra. After graduating cum laude with a Finance degree from Florida International University she dedicated full time to her business Roco4x4. Rebeca took it upon herself to do all the mechanical work, including the welding on her own Jeep. With this project she won the SEMA feature vehicle award, received by Mopar's president Pietro Gorlier during the 2011 SEMA Show. Roco4x4 is now present in Miami, Honduras and Spain, but even the busy business schedule can't keep her off the wheel she has also competed in international off-road events in Venezuela, Honduras, Panama and Germany representing her company Roco 4x4.

https://sites.sema.org/sbn-build/index.php

"The SEMA Businesswomen's Network is a dynamic group of professionals representing the women of SEMA. The SBN oversees the continued development and management of the SEMA Mentoring Program, the Annual SEMA Speed Networking Breakfast, opportunities for SBN Member Networking, SBN Communications, SBN Projects, development of articles and member features, contributes regularly to SEMA Member News, and much more!"