In this episode I speak with Steven Russell, a service designer and now Innovation Manager at Stagecoach bus in the UK. We chat about autonomous buses - a project that Steven has been working on for quite some time. Now, no longer in the realms of movies like Back to the Future 2, it’s not too far away. How far I hear you ask? Well at some point this year, Edinburgh will hopefully become one of the first cities in the world to start rolling the service out in a R and D capacity.
We chat about all the ins and outs about the process, and discuss what the service might look like, potential service failures and other industry dependencies like insurance (who is responsible in the case of accidents) and also how to prepare society for visual of seeing a bus with people driving down the road, with no human driver at the wheel.
Note: Since recording the launch date for the autonomous bus service has been announced. It will open to the public on Monday, the 15th of May.
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FREE GUIDE - 7 Days of Awesome Journey Map Tips: FREE 7-DAY GUIDE - Killer Journey Mapping Tips

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In this episode I speak with Steven Russell, a service designer and now Innovation Manager at Stagecoach bus in the UK. We chat about autonomous buses - a project that Steven has been working on for quite some time. Now, no longer in the realms of movies like Back to the Future 2, it’s not too far away. How far I hear you ask? Well at some point this year, Edinburgh will hopefully become one of the first cities in the world to start rolling the service out in a R and D capacity.

We chat about all the ins and outs about the process, and discuss what the service might look like, potential service failures and other industry dependencies like insurance (who is responsible in the case of accidents) and also how to prepare society for visual of seeing a bus with people driving down the road, with no human driver at the wheel.

Note: Since recording the launch date for the autonomous bus service has been announced. It will open to the public on Monday, the 15th of May.

Other useful links


Become a Patron of This is HCD / Become a Patron

Sign up to This is HCD Newsletter / Stay up to date with This is HCD

Learn more with This is HCD / Courses on Service Design, Human Centered Design, UX Design, Research

Coaching for Change-Makers / Coaching & Mentoring for Innovators & Change-Makers

FREE GUIDE - 7 Days of Awesome Journey Map Tips: FREE 7-DAY GUIDE - Killer Journey Mapping Tips

Follow Gerry Scullion on Twitter / gerrycircus

Follow This is HCD on Twitter / thisishcd

Our partner links


We recommend Webflow for all web design and development needs.‍
Webflow: Create a custom website | No-code website builder


We used Descript to power our podcast

Descript | All-in-one video & podcast editing, easy as a doc


Our podcast is edited by the A-Team at CastUp / Enquire with them about editing.

Learn more and connect with Castup



Learn more about your ad choices. Visit megaphone.fm/adchoices

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