6 - Stuck in the Mud – 2004 to 2009
Bring Back Bronco: The Untold Story
English - October 05, 2020 04:05 - 25 minutes - 23.8 MBAutomotive Leisure History suv cars bronco history ford millennials slow white bronco 4x4 automotive trucks Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 5 - Driving in the Dark – 1996 to 2004
Next Episode: 7 - Green Light – 2010 to 2017
Will Millennials buy a Bronco?
It’s 2004 and Millennials are poised to become the biggest car buying segment in America. Ford knows they need a product for them, but what do they want?
Armed with that information, the Bronco Underground creates a business case and production plan for a new off-road vehicle. It’s affordable, rugged, and stylish – Everything this booming demographic wants. All the Underground needs is approval from Ford’s council of the vice-presidents.
Is this the opportunity they’ve been waiting for?
for more info: broncopodcast.ford.com