The importance of casting a vision for results

You've heard of the ‘I help’ statement. People ask you, “What do you do?” Those are really important things to know but there is a really powerful piece that is missing for so many of us as entrepreneurs like myself. 

I started this way, I've been guilty of this. I'll come and just tell somebody, “Oh, I'm a business coach and clarity coach and I help people with business strategies for mom entrepreneurs.” And that's supposed to generate excitement and interest?! 

Nope, it does not because it doesn’t paint any kind of picture or cast a vision of what could happen if that person that was listening to me is a mom entrepreneur. Me telling them what I do and what my titles are mean, nothing!

We need to cast a vision for them and the results that they want. Whenever we're talking to someone, we should be able to clearly communicate and paint that picture that is going to get their mind like ‘Yes, please!’

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