CW Ep. 44: Sales & Marketing with Christy Cunningham
Bridge the Gap: The Senior Living Podcast
English - March 24, 2021 05:00 - 31 minutes - 21.6 MB - ★★★★★ - 72 ratingsManagement Business Society & Culture senior living aging senior housing longevity eldercare dementia alzheimers real estate healthcare assisted living Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Market Forces: Strategic Trends Impacting Senior Living Providers with Jill Johnson
Next Episode: Meet the Inaugural Bridge The Gap Ambassadors
Discounts, Incentives, and Concessions, Oh My! In this uber-competitive senior living environment, the hunger for occupancy is creating pressure to offer different forms of incentives to win move-ins. In this episode, Christy Cunningham points out that where this short-sighted strategy may be necessary, leaders should consider the bigger picture of their value proposition and positioning to achieve sustained occupancy growth.
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