CW 103: Strategic Communication in Sales & Marketing with Chris Watson
Bridge the Gap: The Senior Living Podcast
English - May 11, 2022 05:00 - 14 minutes - 10.2 MB - ★★★★★ - 72 ratingsManagement Business Society & Culture senior living aging senior housing longevity eldercare dementia alzheimers real estate healthcare assisted living Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
As many organizations have made changes to staff, technology, & work environments due to the pandemic & other recent world changes, they are trying to determine how to reinvent their culture.
Chris Watson explains that strategic storytelling is a huge factor in building culture effectively. He explains there are 3 major things to consider when building culture.
People recast the past to create a narrative for the futureOrganizations tend to invest in their culture through experiences that are more about participation than engagementPeople want to feel safe, know they have a future, & can confidently be vulnerable with their organization.Each of these three major concepts can be accomplished utilizing strategic stories from leadership & people.
If you are struggling to build the culture that you desire then tap into the power of storytelling to begin crafting a compelling narrative that motivates your people to buy into the culture.
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Produced by Solinity Marketing.